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Brand EN

What is rhythm and flow in visual design?
Feb 28 2024
 

Rhythm and flow in visual design are most important to evoke a feeling or mood that suits the medium and the persona reading it.

For most publications, we develop a formula to ensure that all elements, such as text and images, are in place to maintain a consistent flow experience.

In my experience, for a good flow of pages, you need the feeling of the ambiance of the publication. Dive into that ambiance and make the publication from that perspective. Something like actors do: be the ‘world’ you want the reader to get into.

Also, Currently I am in the process of an annual report for a listed company and the flow of reading/viewing this report is something the company cannot do itself. You need the empathic competence like an actor.

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Geschreven door: Sibren van der Burgt

Sibren van der Burgt

After studying at the Royal Academy of Art in The Hague, Sibren gained experience with top design agencies in the Netherlands from 1996 to 2004, working with corporate clients such as NS, ABN-AMRO, Rabobank, and Visa. In 1996, he launched his first website, sibren.nl.

With his digital design-oriented background, he has been assisting companies in the (software) technology, financial markets, and manufacturing industries since 2005 in making their services easier to market both online and offline.

The design studio's team collaborates with clients to develop a customer persuasion strategy and implements it practically through marketing and design.

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